That’s not how people are using their iPads. iPad apps, however, needn’t be so hyper-optimized for quick-and-dirty use. They are pared and optimized so busy users can flick in and out while getting everything they need. Mobile apps are minimalistic, as they should be. The authors explicate with anecdote: how often do you see someone walking through a store, quickly checking a price for something on her iPad? How about driving while checking directions on an iPad? iPads aren’t used like smart phones, and their owners typically see the devices more laptop-like than phone-like. IPad development is often shaded under the “mobile” umbrella, but that’s not how they should be viewed because that’s not how people use them. Here are a few of the resulting insights into what the iPad is (and what it isn’t), and how that can affect a designer or developer. Instead, take the following account and advice as stemming from an observation of trends. Like any research-related pursuit, nothing is proven here. Don’t cite this stuff as pure and bold science. It’s useful to keep this in mind, but it also shouldn’t speak to the quality of data presented. The users, it should be noted, were “mainstream use,” with about two-months’ experience with their devices.Īnd yes, even NNG acknowledges the small sample size: “Because so small, our data needs to be taken with a grain of salt,” one researcher explains in the report. 26 apps were tested, alongside 6 parent websites.
#Formentry ipad movie#
In this second round, 16 iPad users spent 90 minutes with a researcher and the device each user was tasked with simple instructions (“buy movie tickets for tonight,” or “find yourself a birthday present.”), among many others. But checking in on these spotlighted apps wasn’t the goal of the report instead, it offers some valuable insights into developing and designing for the iPad.
The report singled out USA Today for horrible section navigation, which the newspaper fixed only a few days later.Ĭlearly, app developers had gotten some useful information out of the research. The New Yorker, Wired, Vanity Fair, and Time had all taken NNG’s indirect advice and implemented back buttons, search fields, and other absent-and-missed features. Sure enough, many of the apps they criticized in their initial had integrated the features they lacked. Now, NNG has released a follow-up study to check in and see how usability has improved in 2010-2011 iPad apps. NNG was a little surprised when they uncovered this during their study.
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